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PRESS ROOM

Welcome to the Daguisa Hotels press room. Here you will find the most outstanding online and written press appearances of our hotels.
The role of hotels during the pandemic

The role of hotels during the pandemic

2021-03-19
www.andorradifusio.ad
The CEO of Daguisa Hotels, Jordi Daban, tells us about the role of the hotels during the pandemic and the confinement and how they experienced the conversion into a residence to take in elderly people and prevent contagion.

The communications consultant at Undatia Comunicació Andorra, Rosario Santa-María, tells us how the initiative "Messages with a heart" was born, a solidarity programme of messages of hope for "grandparents" that managed to get 152 messages to them in seven weeks.
 
 
WATCH VIDEO (in Catalan)

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Patrícia Palou, reception manager at the Fènix hotel: "It was a total challenge for everyone"

Patrícia Palou, reception manager at the Fènix hotel: "It was a total challenge for everyone"

2021-03-05
www.bondia.ad
It is not that they received the news from one day to the next, it is that they received it from one morning to one afternoon. This is how Patricia Palou, who was and is head of reception at the Hotel Fénix in Escaldes, explains it. And she remembers it as if it were yesterday. It was 19 March and she was with her colleague Celeste in the hotel tidying up to close the doors so that "everything was under control" and the manager came and said: "look, don't close the doors, Patri, the older people from Cedre are coming today". On receiving the news "we stood still", she explains. It was the moment "of the boom, a bit out of control, we didn't know what to do". But they got down to work and began to organise.

The Red Cross, Civil Protection and SAAS staff soon arrived to explain exactly what they needed, "because it was a big change from being a hotel to a residence". Palou conveys confidence, she is 26 years old, has been in the hotel business for a few years and is used to coordinating teams. And we are curious. How did the rest of the hotel staff take it? Well, she says, although she admits that "we were nervous and upset".

And so it was time to get down to work. Let's imagine that the furniture had to be rearranged and the spaces adapted. "This was around 12 noon. They started to bring in materials. In his case, he was in charge of dividing up the rooms. To do this, they explained to him what needs each person had in order to be able to give them the best room, "because it was not the same if the person was in a wheelchair or had reduced mobility". In these cases, they were offered the largest rooms. It was the SAAS staff who finished fitting out the rooms. And at around 6 p.m., the "grandparents" began to arrive.

We have already said that she remembers that day point by point, it is a moment she will never forget: the time, the faces, the surprise? The users of the Cedre were all frightened: "some were happy with what was there but others were not, some complained that they didn't want to come". And she thought "my God, these people are going to be difficult". She understands perfectly well because "it was all of a sudden and they didn't expect it either". The first questions? "Will my children be able to come? Will I be able to talk to my children? Some of them complained about the rooms, "they were like another client", she remarks. So the beginning was "complicated", but when they had to leave "they didn't want to leave, they wanted to stay there longer", he explains with satisfaction.

With some of the newcomers they had a very good understanding. "I became fond of almost all of them, but I made friends with a woman called Rosa who was adorable. I also made friends with the father of a minister who often said to her: "bring me the newspaper, it's for my son". And also Poulete and Marina, who were like the Dynamic Duo: "when one didn't do something, the other did it".

As the days went by, the relationship grew closer. At first they were in the room, as they were supposed to be, but then they could move around the corridors and do activities. Of course, meals were always in the room and prepared according to each one's needs. He remembers when they played bingo or when they went out on the terrace to sunbathe and do some physical exercise. It is clear that the terrace of the Fénix was one of their favourite places. And as they shared plans for the future, there were those who wanted to sign up to enjoy it in the summer.  

Palou considers that the SAAS team managed everything very well. And he is full of praise for the Red Cross volunteers: "they were really great, they were very young people, without being paid anything, and the esteem they were given was impressive". And he continues: "we were very lucky with the team we made, we understood each other very well and they collaborated a lot, and with the grandparents they were excellent".

They only had one case of a couple who tested positive. They were taken to the hospital and the whole team tested negative. When they recovered, they brought them back here to the hotel. The situation "was very well controlled," he says. Now, after almost a year, he describes the experience as "super good, a luxury, a total challenge for everyone".

And that is the summary he leaves us with: "the coronavirus changed our lives and also, suddenly having to close the hotel in two days, everything was very strange, and that 34 "grandparents" came here.... At first it was a shock. There were colleagues who were more scared because they didn't know how to act, but then as time went on we became like a family. 
 
 
 
 

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In the absence of Catalonia, Daguisa Hotels appeals to Andorran tourists

In the absence of Catalonia, Daguisa Hotels appeals to Andorran tourists

2021-02-22
www.msn.es
The closure of Catalonia has had a disastrous impact on the Andorran economy, with a high dependence on its neighboring territories, although France's more flexible mobility restrictions have behaved more leniently with the Principality's accounts. In this context, the second hotel chain in Andorra, Grupo Daguisa, is overcoming a closure of the Catalan borders with new promotions and campaigns that, in the absence of Catalan visitors, appeal to the local public, without forgetting the French proximity tourist.
 
Founded by businessman Nicolau Daban i Riba in 1957, Daguisa Hotels has established itself as one of the main references in the tourism sector in Andorra and, despite the adverse environment, focuses its offer on local demand. Enjoy more nights for less, the thermal spa, and attractions such as skiing, nature and gastronomy are the highlights of the Hotel Group.
 
Among the proposals most focused on the Andorran public, the Fat E-Bike Food Program stands out above the others, a unique experience by bicycle through the most emblematic places of Escaldes-Engordany, La Massana and Ordino and a menu of three tapas to choose from, with dessert and a glass of wine or beer. From 10am to 3pm approximately and for 65 euros per person. In addition to gastronomy, Andorra can boast of being a true paradise for bicycle lovers.
 
"We believe that tourism will begin to reactivate in summer", explained to MERCA2 the CEO of Daguisa Hotels, Jordi Daban, who also holds the position of Vice President of Tourism Services at the Andorran Chamber of Commerce, Industry and Services.
 
As a director of Daguisa, he comments that the chain keeps the four-star Hotel Tulip Inn Andorra Delfos open and that "visitors, to date, are of French origin", he adds attentively "to everything that happens in Spain" and More specifically, "in Catalonia" so far without mobility between regions. And, although in other areas of Spain the restrictions have been relaxed, "they are further away" at a time when proximity is almost an indispensable condition for traveling.
 
Likewise, Daban insists that Andorra is a "safe destination" in every sense. Hotels that are kept open comply with all safety regulations. In this sense, Daguisa Hotels has a Covid insurance that guarantees health coverage in Andorra. "For the tourism sector, one of the most affected globally, this crisis will not be temporary" in the sense that it will lead to changes that will have to be faced. In Daban's criteria, “we should all focus in the same direction”, which refers to “safer environments”, since “the way of living and traveling is going to change”.
 
The CEO of Daguisa Hoteles foresees a new tourist interested in “rediscovering forgotten destinations, because they are close” and, in general terms, he speaks of “a recovery that will be exponential” and that will not return to 2019 levels until mid-2022, for business tourism "that can endure", qualifies "because it is a matter of the economic lung," he concludes.
 
For now, the situation in Catalonia remains as it is. The latest communication from those responsible for Health and the Interior of the Generalitat dictates that everything remains the same until March 1, except for a slight relaxation in the measures that affect extracurricular activities.
 
From Monday to Friday, only shops of up to 400 square meters can open; On weekends, only essential establishments, such as supermarkets and pharmacies, are allowed. Mobility is still restricted at the regional level, and night confinement is still established between 10pm and 6am.
 
SECOND HOTEL GROUP OF ANDORRA
Daguisa has 596 rooms distributed in five four-star hotels, all of them located in strategic enclaves. Two of them, owned by the chain, are located in the urban area of Escaldes-Engordany (Hotel Golden Tulip Andorra Fènix and Hotel Tulip Inn Andorra Delfos) and, under management, three establishments at the foot of the mountain, next to the best ski slopes. skiing (Hotel EuroSki Mountain Resort, Hotel Font d'Argent Canillo and Hotel Font d'Argent Pas de la Casa).
 
In addition, the hotel chain has an exclusive agreement with Louvre Hoteles Group to implement the brands of this French hotel group in Andorra.
 
DAGUISA HOTELS IS RENEWED
Other novelties that Daguisa Hotels has presented in recent months has been the inauguration by the Group of a more modern reception, with tables and chairs that create different atmospheres and a new gastronomic space, The Lobby Bar, on the ground floor from the Hotel Golden Tulip Andorra Fènix. In August 2020, the terrace The Roof Top Van was inaugurated in this same hotel, with a food truck with informal meals, cocktails and a champagne corner, becoming the ideal place to have an aperitif or an afterwork, before dinner. , while enjoying the panoramic views of all Escaldes-Engordany.
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From this summer, Andorra will host the first Radisson brand hotel in the Principality: the current four-star Hotel Tulip Inn Andorra Delfos will be converted into the new Radisson Andorra Hotel, with the same category, in order to offer its customers the recognised quality of the establishments of this hotel brand.

"Signing this international agreement with the Radisson Hotels chain means a significant increase in the quality we offer to our guests and the confirmation of our commitment to position our hotels in a differentiated way within the Andorran market and, at the same time, to introduce the Principality to the world", explained the CEO of Daguisa Hotels, Jordi Daban, who also added that, to achieve this objective, "a very ambitious remodelling process of the facilities will have to be carried out, to bring the current Hotel Tulip Inn Andorra Delfos up to American standards".

More than a well-established chain

Radisson Hotel Group is a well established brand that belongs, since the summer of 2018, to the Chinese group Jin Jiang International, the second largest hotel chain in the world, with more than ten thousand hotels and resorts, with more than one million rooms, throughout more than one hundred countries and regions. The Group is structured around three main activities (hotel management and investment, tourism, transport and logistics) and includes other brands such as Louvre Hotels Group -which also manages Daguisa Hotels in Andorra-, Plateno, Vienna Hotels and Radisson Hotels & Resorts itself, which is coming to Andorra for the first time.
Radisson Hotel Group is one of the largest hotel groups in the world, with nine distinctive hotel brands and more than one thousand four hundred hotels in operation and under development in one hundred and twenty countries. Its service philosophy "Every Moment Matters" is characterised by offering its guests exceptional experiences in its facilities, through its elegant designs and styles in its decoration and its innovation, as they project a modern vision of accommodation.


More news at Daguisa Hotels

This is not the only new development at Daguisa Hotels in the last seven months. Recently, the Group has inaugurated a more modern reception, with tables and chairs that create different atmospheres, and a new gastronomic space, The Lobby Bar, on the ground floor of the four-star Hotel Golden Tulip Andorra Fénix. In August 2020, The Roof Top Van terrace was inaugurated in the same hotel, with a foodtruck with informal meals, cocktails and a champagne corner, making it the ideal place for an aperitif or an afterwork before dinner, while enjoying the panoramic views of the whole of Escaldes-Engordany.


 
 
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The hotel company Radisson will land in Andorra this summer

The hotel company Radisson will land in Andorra this summer

2021-02-04
www.merca2.es
Starting this summer, Andorra will have the first hotel of the Radisson brand in the Principality: the current four-star Hotel Tulip Inn Andorra Delfosm, will have been conditioned to give life to the new 4 * Radisson Andorra Hotel, to offer its customers the recognized quality of the establishments of this hotel brand.
 
And, as if that were not enough, the group foresees a recovery “faster and better” than that of its peers: “We have a prudently optimistic vision of a horizon closer to 2022”, Federico González Tejera recently explained in statements to MERCA2, CEO of Radisson Hotel Group.
 
”Signing this international agreement with the Radisson Hotels chain represents a significant increase in the quality that we offer to our clients and the confirmation of our commitment to position our hotels in a differentiated way within the Andorran market and, at the same time, to place the Principality in the world ”, explained the CEO of Daguisa Hoteles, Jordi Daban.
 
The manager also added that, to achieve this objective, "a very ambitious remodeling process of the facilities will have to be carried out, to adjust the current Hotel Tulip Inn Andorra Delfos to American standards".
 
A CONSOLIDATED CHAIN
Radisson Hotel Group is a consolidated brand that belongs, since the summer of 2018, to the Chinese group Jin Jiang International, the second most important hotel chain in the world, with more than ten thousand hotels and resorts, totaling more than one million rooms. , in more than one hundred countries and regions.
 
The Group is organized around three main activities (hotel management and investment, tourism, transport and logistics) and includes other brands such as Louvre Hotels Group –whose establishment in Andorra is also managed by Daguisa Hotels–, Plateno, Vienna Hotels and Radisson Hotels & Resorts itself. arriving for the first time in the Principality.
 
For its part, Radisson Hotel Group is one of the largest hotel groups in the world, with nine distinctive hotel brands and more than 1,400 hotels in operation and under development, in 120 countries.
 
Its service philosophy is' Every Moment Matters' (Every Moment Matters') and is characterized by offering its customers exceptional experiences in its facilities, through its elegant designs and styles in its decoration and its innovation, since they project a modern vision of accommodation.
 
DAGUISA HOTELS IS RENEWED
This is not the only news from Daguisa Hotels in the last seven months. Recently, the Group has inaugurated a more modern reception, with tables and chairs that create different atmospheres and a new gastronomic space, The Lobby Bar, on the ground floor of the Hotel Golden Tulip Andorra Fènix.
Last August 2020, The Roof Top Van terrace was inaugurated in this same hotel, with a food truck with informal meals, cocktails and a champagne corner, becoming the ideal place to have an aperitif or an after-work, before for dinner, while enjoying the panoramic views of the entire Escaldes-Engordany.
 
PROJECTS IN SPAIN
Projects in Spain are progressing at a good pace. In Bilbao, the new Radisson Collection will occupy an emblematic building on Gran Vía. In Seville, the hotel will be located in Plaza de la Magdalena. Both openings are expected to take place between spring and summer 2021, and "in both cases they will mark a turning point in the world of hospitality," says González Tejera.
With these two hotels, Radisson Hotel Group acquires a commitment to growth in Spain through its luxury brand. Furthermore, “in 2021 we will bring the Radisson RED brand to Spain with the opening of a hotel in the heart of Madrid”. Radisson RED offers lifestyle hotels with "a select service, a bold design and a fun touch compared to more conventional hotels", as described by the chain's CEO.
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Daguisa Hotels will introduce the Radisson brand in Andorra in July

Daguisa Hotels will introduce the Radisson brand in Andorra in July

2021-02-04
www.europapress.es
Daguisa Hotels will introduce the Radisson brand in Andorra next July. The four-star 'Hotel Tulip Inn Andorra Delfos' will become the first establishment of this international chain in the Principality.

To achieve this change, the facilities will have to be remodelled to bring the current 'Hotel Tulip Inn Andorra Delfos' up to American standards and become the new 'Hotel Radisson Andorra'.

Radisson Hotel Group belongs, since summer 2018, to the Chinese group Jin Jiang International, with more than ten thousand hotels and resorts, totalling more than one million rooms, in more than one hundred countries and regions.

The group is organised around three main activities (hotel management and investment, tourism, transport and logistics) and includes other brands such as Louvre Hotels Group -whose implementation in Andorra is also managed by Daguisa Hotels-, Plateno, Vienna Hotels and Radisson Hotels & Resorts itself, which is coming to the Principality for the first time.
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New gastronomic proposal at Daguisa Hotels

New gastronomic proposal at Daguisa Hotels

2021-01-19
www.nexotur.com
Grupo Daguisa Hoteles continues its commitment to gastronomy and, six months after opening its terrace, it opens The Lobby Bar, on the ground floor of the four-star Hotel Golden Tulip Andorra Fénix. It also offers take-away and delivery services.
This new gastronomic space is also destined to become the new fashionable meeting point in Andorra, both for guests staying at the hotel and for those in the Principality. Its menu is based on classic tapas ("Our bravas", the "Tigres" or the "Squid croquettes in its ink") and current ones ("Tomato tartare with anchovy from Escala and black olive sphere" and "Hummus beetroot with vegetable dips ").
It is also called to become the new fashion meeting point in Andorra.
In addition, it offers tables of sausages, tastings of York Premium ham cut at the moment by its master cutter and varied desserts. A casual menu that can be accompanied by bottles of Taittinger wine, cava or champagne, as well as Nio Cocktails brand cocktails. A meeting point to feel at home "The Lobby Bar is the ideal place to eat in a casual way with the family, snack with friends, have informal meetings with clients or an after-work with colleagues", has explained the CEO of Daguisa Hotels, Jordi Daban, who stressed that it is located next to the reception of the Hotel Golden Tulip Andorra Fénix, which has also been renovated to make it just as current and welcoming.
The reception desk has been changed so that clients have a more comfortable and comfortable experience, at the entrance of the hotel, where there are also several sofas, chairs and tables that create different environments, both for eating and resting. "At the back of the hall is where the bar of The Lobby Bar has been installed, which, with its illuminated drinks counter and, together with the design's water fireplace, are the undisputed protagonists of the reception", as highlighted by the CEO of Daguisa Hotels.
Also with take away service
Another novelty of The Lobby Bar is that it offers its customers the possibility of taking or having them take them wherever they want, different dishes from its menu (along with the proposals from the The Rooftop Van). Thus, you can choose tapas, seasonal salads, hamburgers, sandwiches, cold cuts and Andorran cheese boards, Espinaler aperitif products, Haagen-Dazs ice creams and accompanying drinks.
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The Lobby Bar, the new urban meeting-point in Andorra

The Lobby Bar, the new urban meeting-point in Andorra

2021-01-10
www.hosteltur.com
Located on the ground floor of the Hotel Golden Tulip Andorra Fénix 4 *
The Lobby Bar,
the new urban meeting-point of Andorra
Specializing in tapas, it is the ideal place to eat in a casual way, have informal meetings or an after-work
Grupo Daguisa Hoteles continues its commitment to gastronomy and, six months after opening its terrace, it opens The Lobby Bar, on the ground floor of the Hotel Golden Tulip Andorra Fénix 4 *.
This new gastronomic space is also destined to become the new fashionable meeting point in Andorra, both for guests staying at the hotel and for those in the Principality. Its menu is based on classic tapas ("Our bravas", the "Tigres" or the "Squid croquettes in its ink") and current ones ("Tomato tartare with anchovy from Escala and black olive sphere" and "Hummus beetroot with vegetable dips ").
In addition, it offers tables of sausages, tastings of York Premium ham cut at the moment by its master cutter and varied desserts. A casual menu that can be accompanied by bottles of Taittinger wine, cava or champagne, as well as Nio Cocktails brand cocktails, such as "Milano Torino", "Manhattan" or "Tomy's Margarita".
A meeting point to feel at home
"The Lobby Bar is the ideal place to eat in a casual way with the family, snack with friends, have informal meetings with clients or an after-work with co-workers", explained the CEO of Daguisa Hotels, Jordi Daban , who has highlighted that it is located next to the reception of the Hotel Golden Tulip Andorra Fénix, which has also been renovated to make it just as modern and welcoming.
The reception desk has been changed so that clients have a more comfortable and comfortable experience, at the entrance of the hotel, where there are also several sofas, chairs and tables that create different environments, both for eating and resting. "At the end of the hall is where the bar of The Lobby Bar has been installed, which, with its illuminated drinks counter and, together with the design's water fireplace, are the undisputed stars of the reception", as highlighted by the CEO of Daguisa Hotels.
Also with take away service
Another novelty of The Lobby Bar is that it offers its customers the possibility of taking or having them take them wherever they want, different dishes from its menu (along with the proposals from the The Rooftop Van). Thus, you can choose tapas, seasonal salads, hamburgers, sandwiches, cold cuts and Andorran cheese boards, Espinaler aperitif products, Haagen-Dazs ice creams and accompanying drinks.
The Lobby Bar:
Ground floor of the Hotel Golden Tulip Andorra Fénix 4 *
c / del Prat Gran, AD700 Escaldes-Engordany (Andorra)
Average price to eat from € 25 per person
Open from Monday to Sunday, from 9 a.m. to 11 p.m.
Delivery and take-away service, from Tuesday to Sunday, from 1:00 p.m. to 3:00 p.m. and from 8:00 p.m. to 10:30 p.m.
(PHOTOS BY DONA SECRET)
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How to launch a solidarity campaign with few resources and great results

How to launch a solidarity campaign with few resources and great results

2021-01-05
www.topcomunicacion.com
THE BEST COMMUNICATION CAMPAIGNS OF 2020 / Undatia Comunicación launched a campaign to support the elderly in a residence for Daguisa Hotels.
OBJECTIVES:
In the middle of last March, about forty elderly people from the El Cedre residence in Andorra la Vella were transferred to the Golden Tulip Andorra Fénix Hotel in Escaldes-Engordany (Andorra), to avoid getting the coronavirus. From Undatia Comunicación we proposed to the management of Daguisa Hoteles to launch the solidarity initiative 'Missatges amb cor' ('Messages with heart'), playing with the word 'Cor' of coronavirus.
It consisted of promoting among people of all ages to send messages of hope (letters, songs, drawings, photos, videos ...) to encourage the elderly, who could not receive visits and, therefore, were isolated, with what this entails : loneliness, sadness, anxiety ...
The initiative immediately had the approval of the CEO of Daguisa Hotels, Jordi Daban, and, also, of the agents involved: those responsible for the Cedre, which depends on the Andorran Health Care Service (SAAS), and the Andorran Red Cross, which coordinated the work of volunteers who cared for the elderly.
STRATEGY:
At a time, when the hotels had ceased their activity, Daguisa Hotels obtained great media coverage and a lot of engagement on their social networks. It thus positioned itself as a hotel chain that was socially responsible for the elderly and that responded in solidarity to a situation of health crisis.
In addition, his experience with the SAAS of Andorra has allowed him to acquire very high standards in safety and hygiene measures that today he can offer to his clients.
ACTIONS STARTED:
We sent a press release to all Andorran media and to some Spaniards (specialized in tourism, hospitality, the elderly and CSR), commenting on the campaign.
Next, we established an editorial calendar on the chain's social networks, with #missatgesambcor. Followers were encouraged to send their 'heartfelt message' to the e-mail of the hotel's reception managers, who were in charge of delivering these messages, to the volunteers. And finally, we send out a special newsletter only dedicated to this solidarity action.
RESULTS:
Thanks to the campaign, we received 152 messages: 70 letters from adults, 31 drawings from children and 51 videos from families.
With the press releases, we obtained a clipping for an economic value of 27,873 euros, with an audience of 4,717,139 people, which is very high for the Andorran market, which has 77,000 inhabitants.
Regarding social networks, in general, we did not increase the number of followers, but with the hotels closed, we did not lose them either.
THE CUSTOMER'S OPINION:
For Jordi Daban, it has been the most comforting CSR action he has carried out so far. In fact, he knew several of the elders of the Cedre who stayed at his facilities (he did not know until they left the establishment). In this way he has been able to collaborate with them, from a material and also psychological point of view, thanks to the messages.
OTHER DATA OF INTEREST:
We realized that this campaign was also decisive for the relatives of the elderly people staying at the hotel. With the campaign, they were able to know that their parents / grandparents were well, since we uploaded different photos of them -with their prior consent- to social networks.
WHAT CAN OUR READERS LEARN?
We understood that the importance of carrying out CSR campaigns like this one is indisputable. Communication allows us to achieve very valuable humanitarian goals, without having to invest large sums of money, sometimes creativity is more important.
DATA SHEET
Responsible agency: Undatia Comunicación
Client: Daguisa Hotels
Campaign date: From April 1 to May 27 included
Agency team: Rosario Santa María
Client contact: Jordi Daban, CEO of Daguisa Hotels
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Pilar Jiménez Bernat aims to position the Group as the benchmark chain in Andorra

Daguisa Hotels has recently appointed Pilar Jiménez Bernat as its new Commercial Director, with the aim of positioning the second largest hotel group in Andorra as the reference chain in the Principality, leading the commercial strategy and coordinating sales and promotions in the national and international market.

"She has previously held various responsibilities in hotel management, International Sales Manager and head of reception".

In addition, she will be responsible for functions such as managing the sales department, segmenting the different markets and types of clients, as well as analysing demand trends and competition. "For me, it is a great challenge to improve the marketing and offline and online positioning of the chain, as well as its e-commerce", explained Pilar Jiménez Bernat. "I am very proud to be part of such a prestigious chain as Daguisa Hotels in Andorra and I am sure that with enthusiasm, hard work and the great team we form together with my colleagues from other departments, we will achieve very good results, despite the difficulties that Covid-19 causes in the sector", she adds.

With more than thirty years of experience, the new Commercial Director has previously held various responsibilities in hotel management, International Sales Manager and Head of Reception -among others-, acquiring a consolidated knowledge in the optimisation of the relationship with guests, as well as in the management of reservations. She will also bring her extensive know-how in establishments with similar characteristics to those of Daguisa Hotels, as she has worked in more than fifteen different hotels; the last four years, in an Andorran hotel chain.

Graduated in Tourism and with different specialisation courses in sales, marketing and advertising, she speaks fluent Spanish, Catalan, English and French; medium level of German and, at the moment, she is studying Chinese.
 
 
 
 

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Daguisa Hotels appoints a new commercial director

Daguisa Hotels appoints a new commercial director

2020-12-09
https://www.revistagranhotel.com
Daguisa Hotels has appointed Pilar Jiménez Bernat as its new commercial director, with the aim of positioning Andorra's second largest hotel group as the leading chain in the Principality, leading the commercial strategy and coordinating sales and promotions in the national and international markets.

In addition, she will be responsible for functions such as managing the sales department, segmenting the different markets and types of clients, as well as analysing demand trends and competition. "For me, it is a great challenge to improve the marketing and the offline and online positioning of the chain, as well as its e-commerce", explained Pilar Jiménez Bernat, who added that "I am very proud to be part of such a prestigious chain as Daguisa Hotels in Andorra and I am sure that with enthusiasm, hard work and the great team that I form together with my colleagues from other departments, we will achieve very good results, despite the difficulties that Covid-19 causes in the sector".

With more than thirty years of experience, the new Commercial Director has previously held various responsibilities in hotel management, International Sales Manager and head of reception -among others-, acquiring a consolidated knowledge in the optimisation of the relationship with guests, as well as in the management of reservations. She will also bring her extensive know-how in establishments with similar characteristics to those of Daguisa Hotels, as she has worked in more than fifteen different hotels; the last four years, in an Andorran hotel chain.

With a degree in Tourism and different specialisation courses in sales, marketing and advertising, he has a high level of Spanish, Catalan, English and French; medium level of German and, at the moment, he is studying Chinese.

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With the name of 'Messages with heart', anyone who wishes can send photos, videos, drawings, letters ... of hope
Initiative of Daguisa Hotels and Bomosa, with the collaboration of the Andorran Health Care Service and the Red Cross
 
The management of Daguisa Hoteles and Bomosa has created a solidarity program of messages of hope for the grandparents of the El Cedre residence in Andorra la Vieja who, from the media last March, are staying at the Hotel Golden Tulip Andorra Fénix de Escaldes -Engordany (Andorra), to avoid catching the coronavirus. This new initiative has the approval and supervision of those responsible for the Cedre and the Andorran Health Care Service (SAAS), and with the collaboration of the Red Cross volunteers who are caring for these elderly people.
 
With the name of 'Missatges amb cor' ('Messages with heart'), this new initiative aims for people of all ages to send messages of hope in the format they want (letters, songs, drawings, photos, videos. ..) to encourage the elderly in the Cedre who, due to the coronavirus, cannot receive visits from their relatives and are quite isolated, with all that it entails for their health (anguish, sadness ...).
To alleviate your situation as much as possible, the Daguisa Hoteles management has set up an email to which you can send these messages of hope ( recepciofenix@daguisa.com ). Once they have received them, those responsible for the Hotel Group will make them available to the volunteer staff of the Red Cross that is accompanying these elderly people, so that they can see these messages of encouragement, either printed on paper or on a portable device.
 
In addition, the promoters of Daguisa Hoteles and Bomosa that have launched this initiative have made themselves available to any center that may need these messages of hope to be conveyed to the people they are caring for (whether they are sick, elderly, etc. ), so that this initiative that now begins with the elderly of the Cedre can be extended to anyone who is experiencing an added difficulty due to the coronavirus.
 
Daguisa Hotels and Bomosa, a constant collaboration
 
It is not the first time that Daguisa Hoteles and Bomosa collaborate in solidarity initiatives, since both have organized three yoga sessions to date, with the collaboration of the sports fashion brand Lolë, in favor of programs for young people and people. mayor of Andorra. At this time, in which Daguisa Hoteles has put one of its six hotels at the disposal of the SAAS and that Fundación Bomosa supports the “Young volunteer reader” project whose objective is for students to interact with elderly people from residences - among which El Cedre is found– both have decided to get together again and launch this new program.
 
 
 
 

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